Om Malik reports straight from the CEO's mouth that Aircell's in-flight broadband service will be called gogo: Their Web site is live, but watch out for the audio in the Flash intro--I thought someone was pounding on my door. CEO Jack Blumenstein told Malik of GigaOm that service will cost $12.95 for cross-country flights and $9.95 for flights of three hours' duration or less, commensurate with earlier reports. They're working with aggregators and corporate resellers, as well as lower-rate plans for handhelds like the iPhone, and frequent flyer flat-rate plans. I expect given their costs and the advantages of loyalty, Aircell could charge as little as $100 per month for unlimited use, and all involved would be happy about this. I would expect real price sensitivity above $100 per month.
Malik gets a few previously unknown technical details out of Blumenstein: the system's capacity is intended to be 250,000 broadband users; it's currently operational even though not in use; and they plan to increase their current number of 92 antennas to 500 when fully deployed.