I've hired a PR firm: The folks at newly formed Mobility PR will be representing Wi-Fi Networking News, but not quite in the way you might think. Fundamentally, I get enough press. I'm a reporter. I'm quoted. It's all good. What I need is to make the site reach more people so that I can devote more resources to producing more independently reported and researched sites. That's what the folks there will help me with.
Mobility--which has a pretty funny blog already--comprises three folks, two of which I've known for a while. John Sidline was an executive with iPass, an access aggregator, who I'd met with and discussed the industry with a number of times. Melissa Burns was on the team that handled iPass for The Hoffman Agency, and I'd had many positive encounters with her as well.
I'll be careful to disclose any conflicts of interest here as I attempt to always reveal when I have a relationship with a firm or person I write about.