Sometimes cross promotions and linked events just come across as strange: Barenaked Ladies, Alcatraz, and Wi-Fi: Apparently, T-Mobile would like you to associate their brand with a big, old jail, and if you're caught using Wi-Fi in one of their locations -- one of the lucky 1 to 2 people per day on average who use it, based on numbers Starbucks provided a few months ago -- you'll be shanghaied to The Rock.
Wonderful, breathless PR prose: the "T-Mobile ALL ACCESS" HotSpot Patrol will be visiting select Starbuck's coffeehouses and Borders Books and Music locations in San Francisco to spontaneously award customers who are using T-Mobile's HotSpot 'Wi-Fi' (802.11b) service. I'm not sure spontaneously is the right word unless the "T-Mobile ALL ACCESS" HotSpot Patrol goes into a fugue state before handing out the prize.
The concert will be Webcast in some fashion, but the press release just says fans from around the world will have the opportunity to watch the concert live -- opportunity often means opportunity to pay, but I think it might be free.
This press release just cracks me up, because it veers from trying to sound incredibly hip to using over-the-top adjectives ("the famous island of Alcatraz") to dropping into heavy marketese and then into statistics and business cases. Pick a tone, people, and stick with it! Oh, you mean this was written by committee. I see. Sorry.