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« Devicescape Signs Deutsche Telekom for European Hotspot Network | Main | Starbucks Plan, the Indie Coffeehouse Reaction »
In a deal that’s been years in coming, Boingo’s aggregated hotspot service now includes 9,000 McDonald’s stores: Coming on the heels of Starbucks’s switch from T-Mobile to AT&T, this is a very good week indeed for Boingo Wireless—they’ll be adding the two biggest chain networks in the U.S., both of which dwarf the next largest network.
Boingo sells aggregated access to roughly 100,000 hotspots worldwide: unlimited U.S. access is $22 per month, while worldwide is $39. A mobile device service is $8 per month worldwide.
Christian Gunning, Boingo’s marketing director, noted that McDonald’s may have a reputation for bringing in local people and consumers, but, “The McDonald’s [addition] also helps you with a subset of the business traveler group, the windshield warriors, the regional sales guys, who go from town to town to town.”
McDonald’s locations are operated by Wayport under an arrangement that they first secured in 2004 where resellers of the service pay a flat rate per location in the network rather than a per-session fee, which is otherwise common in the industry to this day. (Read “Wayport’s Wi-Fi World Switches from Per-Connection to Per-Venue Fees,” 2004-05-24, for historical background.)
AT&T’s new contract with Starbucks also puts the coffee giant’s 7,000 stores into Boingo’s roaming arena as the telecom firm takes over management during 2008. Starbucks and AT&T said a schedule hadn’t yet been set for the first market to switch to AT&T, nor which markets would switch first; just that it would start in second quarter 2008.
(Industry trivia contest: By the end of 2008, AT&T will have the largest network in the U.S., with over 17,000 hotspots directly under contract; who is #2? Panera has over 1,000 locations with free access, and I’m not sure any hotspot network is larger than that.)
Boingo also announced today that it had joined the Wireless Broadband Alliance, a several-year-old international group that facilitates roaming agreements among its members, T-Mobile’s U.S. operations being the only American component. Boingo operates 28 airports in the U.S. and UK, and that gives them some leverage.
Posted by Glennf at February 14, 2008 6:45 AM
Categories: Aggregators, Hot Spot, Roaming
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