Email Delivery

Receive new posts as email.

Email address

Syndicate this site

RSS | Atom

Contact

About This Site
Contact Us
Privacy Policy

Search


November 2010
Sun Mon Tues Wed Thurs Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30        

Stories by Category

Basics :: Basics
Casting :: Casting Listen In Podcasts Videocasts
Culture :: Culture Hacking
Deals :: Deals
FAQ :: FAQ
Future :: Future
Hardware :: Hardware Adapters Appliances Chips Consumer Electronics Gaming Home Entertainment Music Photography Video Gadgets Mesh Monitoring and Testing PDAs Phones Smartphones
Industry :: Industry Conferences Financial Free Health Legal Research Vendor analysis
International :: International
Media :: Media Locally cached Streaming
Metro-Scale Networks :: Metro-Scale Networks Community Networking Municipal
Network Types :: Network Types Broadband Wireless Cellular 2.5G and 3G 4G Power Line Satellite
News :: News Mainstream Media
Politics :: Politics Regulation Sock Puppets
Schedules :: Schedules
Security :: Security 802.1X
Site Specific :: Site Specific Administrative Detail April Fool's Blogging Book review Cluelessness Guest Commentary History Humor Self-Promotion Unique Wee-Fi Who's Hot Today?
Software :: Software Open Source
Spectrum :: Spectrum 60 GHz
Standards :: Standards 802.11a 802.11ac 802.11ad 802.11e 802.11g 802.11n 802.20 Bluetooth MIMO UWB WiGig WiMAX ZigBee
Transportation and Lodging :: Transportation and Lodging Air Travel Aquatic Commuting Hotels Rails
Unclassified :: Unclassified
Vertical Markets :: Vertical Markets Academia Enterprise WLAN Switches Home Hot Spot Aggregators Hot Spot Advertising Road Warrior Roaming Libraries Location Medical Public Safety Residential Rural SOHO Small-Medium Sized Business Universities Utilities wISP
Voice :: Voice

Archives

November 2010 | October 2010 | September 2010 | August 2010 | July 2010 | June 2010 | May 2010 | April 2010 | March 2010 | February 2010 | January 2010 | December 2009 | November 2009 | October 2009 | September 2009 | August 2009 | July 2009 | June 2009 | May 2009 | April 2009 | March 2009 | February 2009 | January 2009 | December 2008 | November 2008 | October 2008 | September 2008 | August 2008 | July 2008 | June 2008 | May 2008 | April 2008 | March 2008 | February 2008 | January 2008 | December 2007 | November 2007 | October 2007 | September 2007 | August 2007 | July 2007 | June 2007 | May 2007 | April 2007 | March 2007 | February 2007 | January 2007 | December 2006 | November 2006 | October 2006 | September 2006 | August 2006 | July 2006 | June 2006 | May 2006 | April 2006 | March 2006 | February 2006 | January 2006 | December 2005 | November 2005 | October 2005 | September 2005 | August 2005 | July 2005 | June 2005 | May 2005 | April 2005 | March 2005 | February 2005 | January 2005 | December 2004 | November 2004 | October 2004 | September 2004 | August 2004 | July 2004 | June 2004 | May 2004 | April 2004 | March 2004 | February 2004 | January 2004 | December 2003 | November 2003 | October 2003 | September 2003 | August 2003 | July 2003 | June 2003 | May 2003 | April 2003 | March 2003 | February 2003 | January 2003 | December 2002 | November 2002 | October 2002 | September 2002 | August 2002 | July 2002 | June 2002 | May 2002 | April 2002 | March 2002 | February 2002 | January 2002 | December 2001 | November 2001 | October 2001 | September 2001 | August 2001 | July 2001 | June 2001 | May 2001 | April 2001 |

Recent Entries

In-Flight Wi-Fi and In-Flight Bombs
Can WPA Protect against Firesheep on Same Network?
Southwest Sets In-Flight Wi-Fi at $5
Eye-Fi Adds a View for Web Access
Firesheep Makes Sidejacking Easy
Wi-Fi Direct Certification Starts
Decaf on the Starbucks Digital Network
Google Did Snag Passwords
WiMax and LTE Not Technically 4G by ITU Standards
AT&T Wi-Fi Connections Keep High Growth with Free Service

Site Philosophy

This site operates as an independent editorial operation. Advertising, sponsorships, and other non-editorial materials represent the opinions and messages of their respective origins, and not of the site operator. Part of the FM Tech advertising network.

Copyright

Entire site and all contents except otherwise noted © Copyright 2001-2010 by Glenn Fleishman. Some images ©2006 Jupiterimages Corporation. All rights reserved. Please contact us for reprint rights. Linking is, of course, free and encouraged.

Powered by
Movable Type

« Starbucks Makes It Harder to Get Free Wi-Fi (Revised) | Main | MSNBC Examines Free In-Flight Wi-Fi »

November 3, 2009

Is Verizon Being Unfair to AT&T in 3G Map Comparisons?

AT&T is suing Verizon over a snarky campaign that compares Verizon's 3G coverage to AT&T's: Is this unfair? It's maybe impolite, but it doesn't appear unfair or incorrect. Is it actionable? AT&T says the ads will make customers believe AT&T has no coverage whatsoever, not just no 3G data coverage, in the white areas in the AT&T map displayed. And the map is from a few months ago, while AT&T has built out a bit more blue in that time. (AT&T isn't complaining about the accuracy of the map's depiction of 3G.)

Fundamentally, though, we're seeing a battle between the last advantages of the Qualcomm EVDO standard compared to the GSM evolved HSPA family of standards. When Verizon installed 3G, the company did it in a big way, upgrading a large majority of its 2G 1xRTT nodes to EVDO Rev. 0, and later pushing those to Rev. A for the current footprint and speed. Sprint did likewise.

Verizon had to, because AT&T and T-Mobile had intermediate 2.5G and 3G steps that would have left Sprint and Verizon at a competitive disadvantage. AT&T and T-Mobile pushed out EDGE, which is several times faster than 1xRTT (which runs at fast dial-up modem speeds), and did so relatively inexpensively. AT&T Wireless and Cingular, at the time separate entities, had distinct plans to test and deploy UMTS, the 384 Kbps low-end 3G standard on the road to HSPA. (GSM 3G HSPA standards are broken down into downlink and uplink and there are flavors and steps there, but it's nice to just say HSPA to encompass the realm.)

For AT&T, EDGE was good enough outside metro areas, because it competed effectively with 1xRTT before Verizon and Sprint had a full EVDO footprint (even with Rev. 0). The company then essentially stalled because of first the Cingular/AT&T Wireless merger, and then the 60-40 ownership split between what was then SBC and BellSouth. The two companies didn't see eye-to-eye on spending on 3G. AT&T's 3G plans really only took off after the BellSouth merger, which also gave it 100-percent control of the cellular division. Any rational wireless firm would have spent billions during the good times to get a competitive 3G footprint with the CDMA competitors.

If Verizon and Sprint had limited 3G upgrades just to major metropolitan areas, they would have been way behind the ball--and AT&T would be running ads now laughing at the companies' sub-EDGE speeds in the country, and slower than HSPA rates in the city. (T-Mobile dropped out of this speed war for a few years while it acquired 3G spectrum and deployed its HSPA offering. The firm intends to have the fastest 3G network while 4G networks are being built with a test of 21 Mbps HSPA already underway.)

Verizon has to be aggressive right now, because it's switching to LTE for its 4G network, a GSM-evolved standard. It will be years before it has a national footprint for 4G using LTE (over 700 MHz spectrum). During that time AT&T will have bumped its 3G network nationally to 7.2 Mbps HSPA, and potentially even going to 14.4 Mbps HSPA (that requires more hardware upgrades, so hard to tell), and also pushing out LTE over 700 MHz.

In a couple years, AT&T will have the bragging rights on speeds, will start having a better 3G and 4G map to compare with Verizon, and Verizon will seem like the sucker. At least briefly.

Leave a comment