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« MetroFi Needs $9m for Portland Network | Main | Utah Backs off on Age Verification for Wi-Fi Bill »

February 5, 2008

Devicescape Releases New Connection Software: No Computer Required to Configure, Gain Hotspot Access

Devicescape released version 2 of their connection software designed for mobile devices today, making the initial setup even more frictionless: Devicescape Connect allows mobile devices to log into hotspot and home networks without the user entering a single password or using a micro-browser to navigate through usage agreements. The latest revision allows a mobile device to sign up for Devicescape's service without first setting up an account on Devicescape's servers. This dramatically reduces the overhead for someone wanting to connect immediately to Wi-Fi networks.

Company head Dave Fraser said in an interview yesterday, "Without registering or going to our Web site or anything, as soon as you install the client, or power on a device with the client in it, you get immediate access to any hotspot we can get you into." Fraser noted that's any of the tens of thousands of free hotspots that are part of their system now, including Google in Mountain View or McCarran Airport in Las Vegas. Fraser said, "There's lots and lots of them in our database now. We'll automate those. You don't have to plan in advance, and register, and populate My Wi-Fi," the part of a My Devicescape account in which you list networks you're a member of.

Devicescape currently has software available for Mac OS X and Windows, as well as certain Nokia phones and tablets, Windows Mobile, and jailbroken iPhones and iPod touches (iPods touch?). Prior to its current incarnation, the company focused exclusively on providing Wi-Fi and networking software for mobile devices, and that's still a big chunk of their business; this means we can expect to see a host of devices with Devicescape software built in, ready to go. The company had no announcements about built-in device support today, however.

I hope manufacturers will be delighted with this new release, because it means that someone who buys a piece of Wi-Fi-equipped hardware can immediately use it on an open or free network, or on a hotspot network for which they are a member, such as T-Mobile HotSpot or AT&T's Wi-Fi network. CEO Fraser said, "A manufacturer can ship the device, and if you switch it on for the first time in Starbucks, it'll say, 'hey, do you have a user name and password on this device?'" (Devicescape said they set a goal to be set up to work with 100 hotspot networks by the end of 2007; instead, they hit 1,000.)

That's a far cry from my usual experience with handheld devices that have Wi-Fi, where I'm tediously entering data in a micro-browser, if it's even usable, or unable to get past an Accept button that I can't see because the device lacks any browser at all. Even the iPhone's superior Mobile Safari browser doesn't store passwords or form field entries, which means re-entering the same data every time, and it doesn't work consistently on free networks that require a button or box to be checked to accept terms. (It's getting better; it was far worse when the iPhone was first released, but Apple and hotspot operators are clearly improving compatibility with one another's offerings.)

It's a great demo in, say, a camera store or a phone store, where with a store network all ready to go, a salesperson could help the buyer unpack their new gadget, fire it up, show them how to enable Devicescape, and then get on the Internet. That's a pretty powerful sales tool.

The 2.0 software has a feature that I expect will provoke criticism: By default, a device will automatically look for all unsecured networks in its vicinity if no preferred hotspot is found, and then connect to each open network and try to reach the Internet. In some states and countries, I believe this could constitute unauthorized use of computer networks; passively scanning doesn't typically ring any legal bells. In Germany and Singapore, I believe the law is quite clear: without advance permission, any access is infringing. I think it's a bad idea for this feature to be turned on by default for that reason regardless of its positive aspects.

Fraser noted, "You can switch it off, if you don't like it, because it can be controversial." They expect to leave this feature on only for a certain period of time as they gather more information about the open networks out in the wild, and work out a way to allow folks with intentionally open networks to register with them or signal their openness. In the next release, Fraser said, "You'll have the option of saying connect me only to intentionally open unsecured networks."

Fraser said that there are benefits to register on the Web site after initially using a device. If you have multiple Wi-Fi devices, including computers that use their connection software, you can consolidate it all into a single account. The Web site is necessary for registering personal networks that use encryption keys, and for using their buddy network to allow other people access to your networks or gain access to theirs without sharing encryption keys.

But the frictionless process is designed to let people who otherwise won't be paying for Wi-Fi to gain immediate access to free locations, or to use bundled services that their operator--like AT&T--might offer. Fraser said, "We wanted something that was going to work for the majority of people out there for which Wi-Fi is really a free or bundled thing."

The software isn't yet set up to serve ads to users in exchange for access, something that's proving efficacious in some networks, and has gained some traction through a recent deal between JiWire and Boingo Wireless that gives iPhone and iPod touch users free access in many airports in exchange for viewing ads. (Disclosure: I own a small number of shares in privately held JiWire.)

Devicescape also announced a change in their developer licensing terms to make their software easier for potential partners and free software developers to use. The new license isn't open source, but they provide the source code at no cost, and deployment for non-commercial projects carries no fee.