On my bike ride home from the office Friday, I spotted a COLT: That's a cell-tower on light truck. I stopped to ask one of the technicians why they were deploying a COLT--a category of COW, cell on wheels--in the parking lot of the market that sits at a major highway junction. He said that the big game--Huskies v Buckeyes--required more cell access, in this case from Verizon. The market has a bully pulpit for a cell tower, which was expanded a few years ago. They run cabling from the cell tower to the COLT, which provides more available frequencies and signal strength, I'd wager.