Good interview with The Cloud's Owen Geddes, its biz-dev director: The Cloud is one of the world's largest hotspot networks, and started out with the notion of being a reseller to aggregators. Geddes obviously has an interest in the device-driven Wi-Fi market, as opposed to pure laptop Wi-Fi. He notes that Western Europe could move from 80 to 90 percent laptop Wi-Fi usage last year to 70 percent consumer electronics in 2008. The Cloud just introduced what's unfortunately rare--flat rate Wi-Fi, costing £12 per month. They're adding rates for devices ranging from £5 to under £10 per month depending on the device.
Geddes also mentions something that I've heard about from some US hotspot operators: the fact that music download services can't per se expect a free ride from Wi-Fi locations because of the bandwidth consumed. He casts it the opposite way: a 99p download price with no Wi-Fi fee. But that also means that the Wi-Fi hotspot shares in that download revenue.