Ryanair doesn't make money from fares, but from in-flight services: They already offer quite a bit of one classic vice--the drink--and they'll expand their current second-vice offerings of gambling to include mobile phone bingo in partnership with Jackpotjoy.com. Reuters says the firm expects to make "millions upon millions" from this partnership. The mobile phone offering will come about from Ryanair's launch of in-flight calling and texting using technology from OnAir. OnAir scored a massive coup a few months ago with Ryanair's agreement to outfit its entire fleet of short-haul aircraft with the satellite-based data service that will carry cellular traffic via an on-board picocell. So far, no word on the third classic vice, but the Mile-High Club is typically unofficial and unsanctioned.
