A few weeks ago, I noticed that a second broadband wireless ISP was announced in midcoast Maine: I wrote about this at the time, as it seemed remarkable that an area with just tens of thousands of residents could support two firms. The companies' founders both commented on that post, and that's interesting reading, but I wanted to hear some additional detail. I got Jim McKenna, the founder of the newer firm, on the phone to chat about the advantages of wireless mesh in areas where real estate rights are easier to obtain, mountains abound, and customers have few other options. That's featured in today's 20-minute podcast. (Yes, I kept a podcast under 40 minutes.) [20 min., 10 MB, MP3]

He pointed out in the interview that the numbers for Maine are pretty staggering bad for broadband adoption, and he thinks it's about price. He said that one survey showed that only 10 percent of households passed by DSL or cable subscribed to that service. Maine is not only a poor state, it's largely rural, and I would guess that out of 1.3m residents and over 500K homes, that perhaps only 30 to 40 percent are passed by DSL or cable.

The largest cities in Maine--Portland, Augusta, and Bangor--have about 20 percent of the state's population. Everyone else is spread out. In Knox County, where Red Zone Wireless and the 1995-founded Midcoast Internet Solutions have their headquarters about two blocks from each, there are only 40,000 residents, and about a quarter live in and around Rockland, the county seat.

McKenna says that $20 per month is the right price point, and Red Zone offers a residential Wi-Fi-based service with broadband rates for that price and $50 setup; no contract, no cancellation fees, either. That's 500 Kbps down and 128 Kbps up, or about 10 times the download and four times the maximum speeds of a 56K modem. (Although when you get to some of the towns in Red Zone and MIS's coverage area, you're not seeing modem rates that high, either.)

I have a query out to talk to Midcoast Internet Solutions's founder, too, to compare notes. They started as a dial-up provider in 1995, and added Breezecom (now Alvarion) wireless gear in 1997.