A federation of Columbian coffee growers plans to open more than 25 coffee shops over the next six months: The group has signed up Sprint to offer Wi-Fi service in the first two shops, which will be in New York and Washington, D.C., and Sprint will likely unwire the future shops.
It seems an interesting choice for Sprint to make a deal with a new chain rather than trying to work with an established business. But perhaps there's some allure to teaming with an organization that is starting from the ground up.