A company in Amsterdam is planning to deploy 125 base stations to cover all of Amsterdam with Wi-Fi: It's not clear which vendor is supplying the network but the operator is clearly not using off-the-shelf access points.
The company is mainly targeting expats, students, and people who share accommodation. Those types of residents may be reluctant to have DSL or cable installed in their location if they don't intend to stay long term.
Subscribers will pay just under 15 Euros per month for a 256 Kbps connection. The operator may be smart to target a transient population and offer a low price because it will likely struggle at least initially to ensure that coverage and capacity are adequate.