Every once in a while, we get hard numbers: Concourse reports 5,000 sessions in March for its Minneapolis-St. Paul service: MSP is the 17th busiest airport in the world by passenger volume with nearly three million passengers entering and exiting the airport each month (counted only once during each trip in Dec. 2003). With a mature airport having 0.2 percent of passengers use the service--with total gross revenue anywhere from $2,500 to $25,000 for those sessions because of aggregator partnerships--this should be an object lesson for new entrants into the airport market.
Via email, Concourse Communications' CEO Joe Beatty noted that the company
estimates the 5,000 monthly sessions at MSP represent about five percent of their potential audience. The growth rate of MSP is 35 percent month over month, he wrote.