Fortune magazine contrasts Surf and Sip with Cometa: Staff writer Matthew Boyle nails a story on the disconnects in the hot spot world, and revelas a few very interesting facts. Bottom line: the folks pouring money into hot spots have a loose idea of where the profit is; their partners, real-estate venues and chains and small shops, don't have a real commitment in most cases to making money off hot spot service. The conflict: can someone like Rick Ehrlinspiel of Surf and Sip actually turn a buck from the bottom up by focusing on the revenue part of the equation with his partners, or will the mass drop out of the sky of 20,000 Cometa points turn hot spot service into a ubiquitous necessity for which the price is right?