Taco Bell will add free Wi-Fi and entertainment systems to its 5,600 US stores: I've been wondering for years, as loyal readers know, why McDonald's was the only of the large quick-service restaurants to do a full-chain adoption of Wi-Fi. The system will be part of adding damned television sets to the "dining rooms." Because if there's one thing better than eating a taco comprised of the cheapest possible ingredients, it's having programming and advertising blaring at you at all possible moments.
I also know there's a cost involved in all this, but the rollout will take four years. Which means that when complete in 2015, McDonald's will have had a full-chain US deployment for something like 7 or 8 years longer.