Receive new posts as email.
This site operates as an independent editorial operation. Advertising, sponsorships, and other non-editorial materials represent the opinions and messages of their respective origins, and not of the site operator. Part of the FM Tech advertising network.
Entire site and all contents except otherwise noted © Copyright 2001-2011 by Glenn Fleishman. Some images ©2006 Jupiterimages Corporation. All rights reserved. Please contact us for reprint rights. Linking is, of course, free and encouraged.
Taco Bell will add free Wi-Fi and entertainment systems to its 5,600 US stores: I've been wondering for years, as loyal readers know, why McDonald's was the only of the large quick-service restaurants to do a full-chain adoption of Wi-Fi. The system will be part of adding damned television sets to the "dining rooms." Because if there's one thing better than eating a taco comprised of the cheapest possible ingredients, it's having programming and advertising blaring at you at all possible moments.
I also know there's a cost involved in all this, but the rollout will take four years. Which means that when complete in 2015, McDonald's will have had a full-chain US deployment for something like 7 or 8 years longer.