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March 21, 2008

Whisher Reformulates As Free, Paid Connection Tool

Whisher has relaunched itself with both free and metered fee options for connecting: Whisher is a network. No, it's a buddy list. No, it's a hotspot aggregator. Okay, it's all three in one, now. The company launched as a way to pull together buddies and free locations into a single connection package for Mac and Windows that would prevent people from having to remember or distribute passwords to join. The first software release included a standalone client that had instant messaging and file transfer built in.

Whisher's new release, a few weeks old, strips down the client, embedding it into the Wireless Networks manager in Windows and into the AirPort menu under Mac OS X. Under Windows, account details are embedded into the Wireless Network window; in Mac OS X, Whisher uses a lightweight System Preferences pane to handle account information. The IM and file transfer features are missing, but company head Ferran Moreno said the options may return in the future when people are more accustomed to the basic functionality of their client.

The biggest change beyond form factor, however, is the addition of WiFi Out, a name that sounds patterned after Skype's SkypeOut. WiFi Out is a per-minute roaming service that uses the WeRoam aggregation footprint as well as separate agreements with major European hotspot providers. They're claiming about 60,000 hotspots across 400 networks.

WiFi Out works differently from most of the other aggregators out there today, which have mostly switched to flat monthly pricing for unlimited access. That includes Boingo Wireless, iPass, and Trustive, among others.

Whisher, instead, requires a minimum prepaid deposit of either $10 or €10 via credit card or PayPal. Metered service runs about US 10 cents per minute, although it varies widely among providers; a given hotspot's price is shown in the network selection interface.

In my current experience, there is no provider offering a combination of prepaid metered rates and broad access. There might be a niche for this for the occasional traveler. Boingo charges $39 or €29 per month for global, which would translate in Whisher's pricing system to about 6 1/2 hours of service at 10 cents a minute. That's a reasonable benchmark for figuring out whether an aggregator with unlimited access makes more sense to you (since Boingo's footprint encompasses all of Whisher's) than a pay-as-you-go service.

The company continues to list tens of thousands of free locations identified by their users, and free access shared by their users from their own locations.