JiWire and its ad network will provide free access for Apple iPhone and iPod touch users to select hotspots, including airports and hotels: The program requires that you view an ad to connect for free. It's a very interesting idea, because getting on to a Wi-Fi hotspot, despite the full-featured browser in both mobile devices, is somewhat frustrating even for free networks that require a log in. JiWire's program not only offers free service, but bypasses hassle, too. JiWire expects to expand the program over time, but it currently includes most major airports.
Apple makes its big yearly announcements today at the Macworld Expo, which I'm attending. One of the near-term developments--perhaps showcased today--is the addition of third-party software development on the iPhone and iPod touch. I've been hoping for a Wi-Fi connection manager, a la Devicescape (which has a client that works on mildly hacked iPhones). The JiWire deal could obviate my need for a client, as I'll look at an ad to get free service.
(Disclosure: I own a very small number of shares in JiWire for work performed in its early years.)