McDonald's might bundle free access with a special meal, as they did during Wi-Fi trials, or offer premium content available exclusively or first in stores: Leonard Witt, a professor of communications at Kennesaw State University in Georgia, says that at the Go Mobile or Go Home conference last week, a McDonald's director listed off some of the tie-ins with Wi-Fi that the company will try, including exclusive music downloads and potentially games. The company has also already learned they need to add more electrical outlets. (Although with few outlets, you enforce a de facto two-hour limit on non-Centrino, single-battery customers.)