In the U.K., industry observers complain about slow subscriber growth and worry about the affects 3G may have on the Wi-Fi market: Roaming is still a big issue, and not just in the U.K. but everywhere. Until customers can pay a single subscription and get access to almost all available hotspots, the market will keep growing slowly. Also, in the U.K., the price for connectivity is pretty outrageous. If a monthly subscription to a 3G data service is cheaper than Wi-Fi, certainly some people will prefer 3G even if it will be slower because the coverage may be better.