Florida coffeeshop put on notice about using Starbucks's trademark venti, but offers free Wi-Fi: Wi-Fi (misspelled Wi/Fi) is but a footnote in this article, which pits a local coffee house against Starbucks. The brewing giant trademarked venti (Italian for 20) in the context of retail coffee; Indian River Coffee Company was using the term, too.
The article explains correctly that arbitrary terms that have no specific meaning in an industry's context can be trademarked. So you can trademark a video line called Kultur, German for culture, but not Culture.
Indian River is the home of the greatest citrus in the world. So they should be battling over freshly squeezed juice, no?