This columnist points a finger at Intel for the lack of Wi-Fi Zone stickers in venues: He says that it's hard to find the Wi-Fi Alliance's Wi-Fi Zone markers in public hotspots, but Intel's Centrino stickers are everywhere. Apparently Intel said it would put up the two stickers side by side but seems to have neglected to hang the Wi-Fi Alliance mark.
Glenn attended 802.11 Planet in June in Boston (now rebranded as Wi-Fi Planet) where Starbucks' brand manager explained that their windows were extremely valuable and that they had no desire yet to put up Wi-Fi Zone stickers. It didn't add enough to the brand yet, Lovina McMurchy said. (See this archived entry.)