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Chicago may get for-fee McDonald's wireless in August, but two franchised stores are offering it for free now, and incidentally bridging the digital divide: It's an attempt to provide a way to get people in underserved, underinterested communities to take a look at the Internet. [via TechDirt]
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This is a very smart move for McDonalds and its franchisers. It establishes its brand as an innovator in technology for the community. It has the foresight to see how new social structures/services are emerging via wi-fi and other network technologies. It will make this technology very understandable through high accessibility and visibility. (Where do you see active demonstrations of 1x?) They'll come a time where you'll automatically ask how to find the nearest McDonalds, because you need Internet access.
BKMD