The witty Peter Lewis explains McDonald's...appeal: For years, McDonald's used every trick imaginable to get customers in and out the doors quickly, from harsh lighting to clickety-clack tile floors to uncomfortable plastic chairs and tables. Now it appears to be using the most modern tricks -- like Wi-Fi access -- to try to entice customers to linger in the restaurants and spend more money.
Peter Lewis doth protest too much, methinks.
The fact that he tried to visualize himself using wi-fi at McD's is sufficient enough to show that this strategy is effective. McD's is jumping into wi-fi at the right time.
BKMD
Just to add this comment from Alan Reiter's blog:
"McDonald's is going to need a lot more information about WiFi -- how to use it, why use it, etc. -- on its Web site. I assume we can count on McDonald's to do a bang-up job of customer education and marketing, both at its restaurants and on the Web. But the information isn't there, yet, on its McWireless site."
Agreed.
BKMD