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January 22, 2008

American Announces In-Flight Internet Pricing, Schedule

By Glenn Fleishman

American Airlines provides Wall Street Journal with better sense of time, cost of upcoming in-flight Internet access: As previously was known, American will launch service on its 767-200 aircraft, but the plan is clearer that service will start this summer and expand across its fleet. Sounds like testing is going well. The service’s rough price has been set at $10 for some time; this article clarifies two aspects to that. First, flights of over three hours will cost $12.95; shorter flights, $10. Second, that American doesn’t quite expect to make money from the service, but views it as an amenity to “improve our customers’ experience,” which is marketing-speak for “poach customers.” Update: The Journal article is more optimistic than American’s press release, which says they’re still testing and considering whether to expand to their entire fleet.

AirCell will operate the service, as I’ve written about extensively for what seems like years, using ground-to-air technology.

JetBlue is testing service on its own aircraft from ground station; Row 44 will test its satellite service with Alaska Air.

Posted by Glennf at January 22, 2008 9:47 PM

Categories: Air Travel

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