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Several months ago, I partnered with Federated Media (FM) to handle ads on this site: I knew that John Battelle was a good star onto which to hook this ship of bloggy commerce, as I trusted his editorial instincts but knew he had the publisher genes as well. I’ve been showing FM’s banner ads on this site since late last year, and the group launched its self-service advertising system today, which has something slightly in common with Google AdWords and other methods of launching one’s own ads without a salesperson directly involved.
The FM system lets an advertiser target sites in the FM network by demographics, or just browse available inventories. GigaOm, Fark, BoingBoing, and almost four dozen other sites that have the same author-driven or editorial-driven focus as Wi-Fi Networking News are also available.
I’ve already bought my first banner on another site for my book-comparison service, isbn.nu. If you’ve been looking for short or long ad runs on Wi-Fi Network News, check out FM’s new system.
Posted by Glennf at May 3, 2006 9:37 PM
Categories: Self-Promotion
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