Schlotzsky's, small cafes see upturn from free Wi-Fi: Last Thursday's New York Times Circuits section brings us the news that commercial retail shops offering free Wi-Fi are seeing enough of a small uptick in business that it makes sense to continue to not charge. Schlotzsky's has seen 6 percent more business because of Wi-Fi, which could mean $100,000 per shop per year.
Anyone's got a copy of this article? Thanks.
Schlotzsky's got this one right, WiFi should be given as an incentive and added value to serve the customers, and in return, see more customers.. now if airports, hotels, and Starbucks see the same, we'll be flying high (and wireless)
I had a copy of the article a week ago, but not any more :(